Offers and pricing
What should I understand before changing my price?
Separate the amount you charge from the result, reliability, and effort the customer is buying.
Public recordings · A simulated perspective
AH
Alex Hormozi
Acquisition.com
Explore the decisions behind an offer: what the customer values, what it costs to deliver, and what would make a business easier to operate. This collection brings Hormozi’s public business discussions together so you can follow an idea back to the recording it came from.
146 recordings in the collection160 hrs indexed
Collection totals describe compiled material. Access to archive depth depends on your plan.
Start with your situation
Questions worth exploring
Editorial starting points for a conversation. They do not imply that the record answers every detail of your situation.
Acquiring customers
Where is the constraint in my customer acquisition?
Bring your audience, offer, and current way of finding customers into the question.
Building capacity
What would let this business work without me doing everything?
Explore how delivery, staffing, and margins affect each other rather than treating them as isolated problems.
Read before you ask
Ideas with their context attached.
Source guide
Alex Hormozi on pricing: look at the constraint before the number
Explore two public recordings on pricing, delivery capacity and differentiation, with timestamps and a practical checklist for your own decision.
Read the guideExplore the public record
Selected recordings
Open the original recording to hear the speakers and the surrounding conversation. Upload dates can be later than the events being recorded; they are not dates of the person’s activity.
How I Would Build a Personal Brand in 2027 (If I Had to Start Over)
Published/uploaded 2026-10-23
Open the original ↗If I could start over in business, I’d do this sooner
Published/uploaded 2026-10-16
Open the original ↗If I Wanted to Scale Faster in 2026, I'd Do This | Alex Hormozi
Published/uploaded 2026-09-29
Open the original ↗How to become rich with social media (my exact playbook)
Published/uploaded 2026-09-25
Open the original ↗How to Create Offers That Sell | 1 Hour of Alex Hormozi
Published/uploaded 2026-09-18
Open the original ↗The Most Valuable 64 Minutes You'll Spend This Year (Hormozi x Mylett)
Published/uploaded 2026-09-15
Open the original ↗
About the person
A public record, not participation.
Alex Hormozi is an entrepreneur, investor, and business author. He started in fitness businesses before building licensing companies and investing through Acquisition.com.
Keep the limits in view.
The simulation can miss context or generate an inaccurate interpretation. It cannot speak for Alex Hormozi, provide private information, or tell you what they would actually advise in your situation.
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